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Rexair Founded 1929 Headquarters Troy, Michigan Key people Paul T. Vidovich, Chairman, President and CEO Industry Manufacturing Products Vacuum Cleaners Website http://www.rainbowsystem.com/ Rexair LLC is an American manufacturer of Home Cleaning Systems and is currently based in Troy, Michigan. Rexair is predominately Along with its corporate headquarters in Troy, Rexair also has manufacturing facilities in Cadillac, Michigan and Toledo, Ohio. History The company was founded in 1929 by John W. Newcombe, who marketed a bagless vacuum cleaner. In 1936, the company introduced a vacuum cleaner with a water filtration system, a feature that would become the focus of Rexair's marketing, also renamed as the Rainbow. The "Rainbow" series of home cleaning systems was introduced in 1955 and became the company's flagship product, which it remains to this day. In 1959, the company was purchased by businessman J.V. (Sandy) Sanders, who restructured the company to focus on direct marketing of their products via independently owned distributors. This system, known as "The Rainbow Opportunity", still remains to this date. Direct marketing of vacuum cleaners is often associated with unsolicited door-to-door sales; although the in-home demonstrations are now by appointment only. External links Official company home page This article related to a manufacturing company is a stub. You can help Wikipedia by expanding it. Retrieved from "http://en.wikipedia.org/wiki/Rexair_LLC" Categories: Manufacturing company | ||||
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