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In this article, the term Apple rumor community refers to the community surrounding rumors concerning Apple Inc. and its products, including the Macintosh and iPod. In recent years, a subculture has developed around rumors about new products and services from Apple. The company enjoys a cult-like following for its Macintosh History The industry of Macintosh speculation, known as "Mac Rumors," began with a regular column in the now defunct MacWEEK magazine called "Mac the Knife" and written under a pseudonym. This column would often cover topics such as upcoming hardware releases from Apple, as well as new software products and incremental updates with new features. It was written by the MacWeek staff and was sometimes used by companies as an early form of viral marketing to generate buzz around products before they were ready for release. For instance, Macromedia would tout new features in the upgrade to its drawing program when buzz was building for an imminent release of Adobe Illustrator.[citation needed] The popularity Historical Sites MacOSRumors Run by Ryan Meader for over twelve years, MacOSRumors originally collected content from message boards and usenet posts but later developed contacts inside Apple.[citation needed] MacOSRumors was the first site to announce, among other things, the new case design used with the G4 towers.[citation needed] MacOSRumors tried to spread its popularity to other sites, including InternetWeather.com, a plan that was later scrapped.[citation needed] In the past few years, however, MacOSRumors has gained a reputation for being notoriously inaccurate with many claims that the content is fabricated [1]. Meader had allowed the MacOSRumors domain name to expire around July 16th, 2007, but then renewed the domain for another nine years and announced the addition of a new staff writer. ThinkSecret Think Secret appeared in 1999 and had been deemed a reliable source of Mac-related rumors.[citation needed] Apple filed a lawsuit against the company alleging it printed stories containing Apple trade secrets[1]. In December 2007 the lawsuit was settled with no sources | ||||
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