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This article may contain original research or unverified claims. Please improve the article by adding references. See the talk page for details. (November 2008) This article may need to be rewritten entirely to comply with Wikipedia's quality standards. You can help. The discussion page may contain suggestions. (November 2008) The Super Bowl, the championship game of the National Football League in the United States, is among other things known for the high-profile advertisements that are aired during its television broadcast. Because the Super Bowl is a very highly rated program, prices for advertising space can typically cost millions of dollars. In 2009, 30 seconds of advertising time cost U.S. $3 million due to the extremely large audience, typically more than 90 million viewers.[1][2] Conversely, the high price tag of the commercials all but promises that they will be spectacular and innovative in most cases. The commercials are often highly anticipated, generating much buzz even before the game is played usually because of their innovation or sense of humor. These high-profile ads are usually only broadcast on the originating American network, which is sometimes a source of complaints for viewers elsewhere. This is because the cost of buying commercial time on the American network does not include ad time on foreign broadcasters, which sell their own advertising. Moreover, since there is lower interest in American football outside the U.S., other carriers have smaller audiences for the game, meaning that the ads seen locally may not share the high reputation This distinction may be particularly frustrating to Canadian viewers. Most Canadians can access the major American networks in addition to their own via cable television. However, American stations are usually subject to simultaneous substitution, meaning the U.S. ads are essentially "blacked out" in Canada. Similarly, American military personnel stationed overseas also watch the game with the commercials removed, due to AFN's stance against paid advertising on their networks. Nevertheless, with the advent of online video sites, it is becoming increasingly easy for interested viewers to access the ads following the game, regardless of location. Contents [hide] 1 History 1.1 Notable commercials 2 See also 3 References // History There has been much concern about the viewing of commercials because of the use of products such as TiVo, which allows viewers to skip over the commercials. However, TiVo reported that viewers were pausing and rewinding back to previous commercials that they enjoyed. In 2009, the cost of a 30-second commercial on average will be (according to NBC, who will carry the game telecast) $3 million. This excludes production costs and fees for actors, equipment, ad agencies, directors, crew and other personnel. Notable commercials 1973 - The first famous Super Bowl commercial was for Noxzema featuring legendary | ||||
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