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Esurance Inc. Type Private, Part of White Mountains Insurance Group Founded 1998 Headquarters San Francisco, California, USA Industry Insurance Products Personal Lines Insurance Revenue $803 Million USD (2007) Employees Approx. 1500 Website www.esurance.com Esurance Inc. (not to be confused with esure, a British insurance History Esurance was founded in 1998 under the name of SiliconSierra Holdings Inc. Esurance launched its Web site and started writing personal auto insurance in December 1999. In 2000 Esurance was acquired by Folksamerica Holding Company, Inc. (a subsidiary of White Mountains Insurance Group). Esurance is now a direct subsidiary of White Mountains. In 2008, Esurance policies in force decreased by 5%.[1] As of 2009, Esurance offers Auto Insurance in 30 states.[2] Erin Esurance Erin Esurance Esurance commercials are animated, and feature a pink-haired female spy named Erin Esurance, who poses as an auto-insurance agent. The character was created by Kristen Brewe, the director of brand and public relations for Esurance, and designed by artist Phil Robinson. She is voiced by Mo Mellady. The goal was to juxtapose a widely disliked business, insurance, with a popular superhero archetype. In her first three years, the character was used in over 30 commercials. [3] The character also guest-starred on an episode of Who Wants to be a Superhero?.[4] The commercials are animated by W!LDBRAIN and the Ghostbot animation firms using Adobe Flash.
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